# Bonazzi: 100% authentic · Fornace

> A family, their own voice and communication they recognise themselves in. For Bonazzi, we tell the story of the winery and the people behind it.

```kv
client     Azienda Agricola Bonazzi · Valpolicella, third generation
work       brand identity, tone of voice, wine shop
built on   fornace.net
place      San Pietro in Cariano (Verona, Italy)
```

# 100% authentic.

**A family from Valpolicella, presented as they are.** For Bonazzi, we started with the people and their voice: the one visitors already know from the winery, now reaching those who discover them online.

![The Bonazzi wine shop home page above the Valpolicella vineyards](/assets/img/bonazzi.webp "Bonazzi · wine shop on fornace.net")

## The voice their customers already knew.

Three generations, work in the vineyard and a direct way of welcoming people. Their communication starts there: showing the family and winery as they are, making space for the qualities people recognise.

On [fornace.net](https://fornace.net) we also built their wine shop by describing it: the bottles, the family story, direct ordering.

## A family people connect with.

The response comes from customers, suppliers and people discovering Bonazzi for the first time. Showing a genuine family makes their communication recognisable, even through a screen.

*“We found an honest, genuine and personal way to communicate. One in which we recognise ourselves and our customers recognise us.”*

Sofia Bonazzi, Azienda Agricola Bonazzi. Translated from Italian.

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