---
content_id: urn:fornace:work:sunamp
language: en
canonical: https://fornacestudio.com/en/work/sunamp
period: 2024–2026
revision: 2026-09-01
---

# Sunamp

A bilingual campaign becomes a demand system measured through registration, then corrected with CRM quality signals.

## Condition

Volume grew, but 44% of leads were homeowners outside the priority installer and specifier audience.

## Decision

Migration to OpenCRM, six forms, Zapier, CAPI and offline conversions put quality back into the optimisation loop.

## Result

Across 19 days in 2025: 130 leads and 48 technical-training registrations. The 2026 programme scaled across Italy and the UK.

- **130 → 48** — leads → registrations (Formazione installatori, 19 giorni)
- **44%** — low-priority leads (Diagnosi aprile 2026)
- **6** — forms migrated (OpenCRM, Zapier, offline conversion)

## Limit

Figures come from internal platform and CRM reports. They do not prove incremental sales.

## Evidence

- sunamp-report: Installer training report — Drive 1mw3-8ludFO9MoG9VIil1I-zCRHSOVjKS