---
content_id: urn:fornace:work:tomasi
language: en
canonical: https://fornacestudio.com/en/work/tomasi
period: 2026
revision: 2026-09-01
---

# Tomasi Auto

A promotion pipeline grounded in live inventory: compose the formats, wait for a person, publish, then prove that the lead really exists.

## Condition

A sold car that stays in an ad is a small lie with a budget attached. Stock, price, instalment, format, destination and CRM state could drift without anyone changing the headline.

## Decision

We separated each authority: the model composes, software protects identity and format, a person approves, and the CRM must prove persistence. An HTTP 200 is insufficient.

## Result

The pipeline runs every morning at six. In the first monitored 24 hours: 76,680 impressions, 579 clicks and six leads delivered to the CRM on €652.95 spend.

- **06:00** — daily pipeline (Dal 7 giugno 2026)
- **2.018:1** — test rejected (Campioni sbilanciati)
- **6** — CRM leads (Prime 24 ore monitorate)

## Limit

The hub-versus-landing test has no winner: delivery was skewed 2,018 to one. We published the refusal, not a false conclusion.

## Evidence

- tomasi-24h: 24h monitor report — hammersmith/case-dossiers/dossier-tomasi/evidence.json
- tomasi-governance: Lead governance receipt — tomasipromo/docs/receipts/lead-form-governance-2026-08-29.md