fornace ~ % cat work/bonazzi.md
- client
- Azienda Agricola Bonazzi · Valpolicella, third generation
- work
- brand identity, tone of voice, wine shop
- built on
- fornace.net
- place
- San Pietro in Cariano (Verona, Italy)
100% authentic.
A family from Valpolicella, presented as they are. For Bonazzi, we started with the people and their voice: the one visitors already know from the winery, now reaching those who discover them online.
The voice their customers already knew.
Three generations, work in the vineyard and a direct way of welcoming people. Their communication starts there: showing the family and winery as they are, making space for the qualities people recognise.
On fornace.net we also built their wine shop by describing it: the bottles, the family story, direct ordering.
A family people connect with.
The response comes from customers, suppliers and people discovering Bonazzi for the first time. Showing a genuine family makes their communication recognisable, even through a screen.
“We found an honest, genuine and personal way to communicate. One in which we recognise ourselves and our customers recognise us.”
Sofia Bonazzi, Azienda Agricola Bonazzi. Translated from Italian.